I talked in class about me being in an abusive relationship with Apple, and it seems thoughts about Apple PR are in the air these days:
PRinciples student Blake Fraum provides a good example
Rohit Bhargava of Ogilvy 360 analyzes the secret to Apple’s success
Technology blog Read/Write/Web documents a bad PR day for Apple and their typical [...]
Via Read/Write/Web, a post about 10 great (FREE) online tools for college students. Tools for note taking, calendaring and scheduling, managing bibliographies, etc. Very useful, take a look!
Via Kevin Dugan’s The Bad Pitch Blog, an actual e-mail exchange between a PR person and a journalist (or should I write “journalist”). Kevin has edited out profanity, so it’s safe to share with students
I don’t meant to scare PR students, but this example is so out there I can’t help but share. [...]
Just after I created my lame tutorial, the pros at Common Craft came out with a nifty explanation of Google Reader. One minute, totally worth it! See their other great explanations of RSS feeds and blogs, also in this post:
RSS feeds explained in under 4 minutes:
And blogs [...]
The final tutorial for today allows you to witness the steps I go through as I create a new blog post. In this tutorial I talk you through each step as I actually do it, so you can see exactly what I click, how I insert links, and how easy it is to create blog [...]
Here are 3 very brief tutorials (about 2 minutes each) that teach you the basic terms of blogging.
The first tutorial teaches the terms Blog, Blog post, and Blog page.
The second tutorial teaches the terms Blog URL, Permalink, Comment, and Trackback
The third tutorial teaches about Tags, Tag clouds, Blogrolls and how to find blogs about public [...]
Google Reader is the tool you use to read blogs.
After you figure out how to use the tool, you need to figure out what blogs to read.
Start with the class blog http://pprprofmv.wordpress.com and maybe with my other blog, http://www.prconnections.net.
As you discover other blogs or I tell you about them, you may decide to subscribe to [...]
Today we chatted on the phone with Kevin Dugan, director of marketing communications for FRCH Design Worldwide.
Kevin told the class about the importance of strategic planning and of setting goals and strategies before jumping into tactics. He said that no two days are the same in a PR job.
The 3 most important skills he [...]
Here is another brief tutorial that provides an overview to the WordPress dashboard. If you have any questions about editing your blog, please ask them in the comments section for this post.
Here is a tutorial on how to use Google Reader to subscribe to blog RSS feeds. If you don’t know what RSS feeds are, that’s OK, they’re explained in the video (duration: about 3 minutes).
Please ask any questions in the comments to this post.
PR Connections blog
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