How to embed YouTube videos in your blog posts

See this screencast tutorial to learn how to embed videos from YouTube right in the middle of your blog post (like I did in my previous post).
It would be cool if I could embed the screencast right here in the blog post, wouldn’t it? Unfortunately, I can’t do that, because it’s a Flash file and [...]

Think you know how to google?

Check out his very short and as always, brilliant video from Common Craft. Even if you think you know how to use search engines, I bet there will be a tip or two in this video you didn’t know about:

Week’s best Sept. 22-26

Yankees utilize bottomless wallet once again, Steve Davis
Found: PROpenMic helps with internships and so much more, Erin Sanders
Comments on readings about Evaluation, Erin Martin
Comments on KD Paine & Paull Young evaluation posts, Brittany Carson
Technology, Alyssa Maute
Shift Happens, Kristi Yoos

Blog recommendations from Clemson PR students:

Beth’s blog – so much good information, Tiffany Sellers

Meet the PRo: Paull Young

In class today, we chatted with Paull Young (blog, twitter), who works at Social Media PR consulting agency Converseon, in NYC.
Paull talked about the importance of networking online and how four of his Converseon colleagues were recruited via their blogs or twitter.
He also talked to us about the importance of strategy, strategic thinking & planning, [...]

Week’s best, Sept. 15-19

The importance of not letting yourself jump on certain “trains,” Blake Fraum
Collected tips on interning, Erin Sanders
We really do need to know how to blog, Ashley Hall
Reality Television, Erin Martin

Opinion Leaders – Super Influencers

We talked about opinion leaders this week in class. Check out a related post from Read/Write Web about Super Influencers.
I anticipate the question: Will this be on the midterm? So the answer is, yes, it may very well be.

How do you feel about twitter?

So, how’s twitter working for you?
How do you feel about it?
What do you get/not get?
Who are you following?
Why are you not following more people? What are the barriers that prevent you from spreading your wings and networking with the PR world?
Use the comments to let me know what’s going on, so I can figure out [...]

Week’s best Sept. 8-12

Tiffany Sellers, Present and Accounted for
Kristi Yoos, Social Networking Used by the Feds

Blog recommendations from students:

Erin Martin discovers Chris Brogan
Heather Pierce discovers Steve Rubel
Ashley Hall recommends A PR Guy’s musings

Study Guide for Midterm Exam

[NOTE: I'll keep updating this post as the semester goes on]
Everything covered in the textbook, on this blog, in class lecture & discussion and even on twitter is fair game on the test.
The test will not only ask you to recall these concepts, but also make critical and ethical judgments about best courses of action.
Evaluation

See [...]

What PR history teaches me

The most important and scary thing I take away from PR history is the PR can create history & culture.
Think about it: brands like Betty Crocker and Wheaties – the Breakfast of Champions, which are now part of American culture, where once someone’s PR project (OK, marketing, too!). Ivy L. Lee created these brands.
So, if [...]