Engaging the Blogosphere

These links complement the lecture on Engaging the Blogosphere:

Dell Hell blog post by Jeff Jarvis
Direct2Dell, Dell’s online “home” – please take a look at their different blogs and social media efforts, including several twitter accounts
A list of the people on the Dell social media team. I’ve met Richard and Lionel at conferences, great people. Check [...]

Courses for students interested in PR

As we head into advising and registration for Spring 2009, I promised my Clemson students I would put together a list of courses useful for those interested in public relations.
This list will evolve as I discover courses,
so please feel free to suggest additional ones in the comments section.
As far as COMM courses go, the 3 [...]

Week’s best, October 20-24

Blog action a little late, Tiffany Sellers
Bloggers and blogger relations, Karen Solomons
3 keys to blogging well, Erin Martin
Twitter Bug, Erin Martin

Links about SMNRs

For use in class on October 23.
Die! Press release! Die! Die! Die!, Tom Foremski (blog, twitter)
The Social Media Press Release, Todd Defren (blog, twitter)
First SMPR template, Second SMPR template, from SHIFT Communications
Ford examples: Ford Focus, Ford F-150
SMNR building tools: PR X Builder, Pitch Engine, Edelman Story Crafter (SMNR about it)

Which is the best lead and why?

I asked each team of students to write a lead for an existing news release – and all teams did very well! Then, I asked students to pick the lead they like the best. No clear winner emerged, but here are the informal survey’s result. If you’re not in my class and reading this, help [...]

Students live twitter class

It’s long overdue, but here is my post about the PRinciples class session that was live-twittered.
I started class with these instructions for students:

Unprotect updates (settings)
Use Web interface & reload page often
Use #principles hashtag – twemes
Tweet: Important ideas, Links, Comments

Then I set them free and started lecturing about social media: What it is, and how it [...]

Week’s best, Oct. 13-17

Every word is worth a dime, Erin Sanders
Blog Action Day posts on Poverty: Sallie McKenzie, Cara Mitchell, Brittany Carson,
Changing the world through social media & Getting to chat with Laura Fitton, Michael Jasper

Week’s best Oct. 6-10

Social media give the little dog a big bark, Alyssa Maute
The power to change the world, Erin Martin
50 online applications, Lee Anne Goforth
Caring is sharing, Erin Martin

Social Media tools

Please see this list of social media tools by Chris Brogan.
Check them out, try to figure out what they are (some of them, most of them, OK if not all of them). It will be useful for class discussion on Thursday.
You may want to post a Response on your blog about some tools that you [...]

Week’s best, Sept. 29-Oct. 3

Insight from PRinciples class gues speaker @pistachio, Cara Mitchell
No-No’s While Blogging, Michael Jasper
Cluetrain Manifesto thoughts, Karen Solomons
Ads created by students!, Michael Jasper