One of my former students, Christina, (follow her on twitter), sent me these three links she thought PR students will find useful.
Great advice on all of them, I highly recommend you read:
- The ten best ways to get noticed by media, by Sarah Gilbert Fox – excellent media relations advice from a senior editor at Style magazine
- 5 answers to tough questions companies have about social media, by Monica O’Brien – your clients will ask you whether to use social media, which social media to use, and how. This post helps you think about answers.
- 7 things to know when hiring a PR firm, on the Hubspot company blog (Hubspot are the makers of the press release grader) – know what your clients will expect of you
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Thank you for the link! I hope those questions help your PR students.