Past week in student blog posts

Here’s a digest of the most notable student blog posts from the past week:

Brand yourself, on and offline, Allie Fox
Making it matter, Leslie Farmer
Building a personal brand, Sally Martin
Good PR: Ellen&Ollie, Brittany Beran
Twitter helps you become a better writer, Meg Reid
Social media and nonprofits: It’s all about the interaction, Ashley Hall

Community Management: Readings for Apr. 15

What is a community manager, what does one do, is this the new function of PR?
Community manager jobs are hot
Essential skills of a community manager
Job hazards of the community manager (read the comments, too)

In addition to reading these posts, please spend about 30 minutes on Facebook:
Identify the Facebook tactics of a couple of big companies [...]

Corporate Blogging: Readings for Apr. 8

Please read the following posts before class on Apr. 8:

Blogging is a business requirement, Shel Holtz
How to launch a successful blog in the first 90 days, Rohit Bhargava
Top 5 corporate blogging mistakes and how to avoid them, David Meerman Scott
Basic business blogging suggestions and 50 Ways to take your blog to the next level, Chris [...]