You will fail (at first)

I thoughts students who are just beginning to learn social media will find this post by Mack Collier encouraging: You will fail at social media. No, really, read it, it IS encouraging.
Follow Mack Collier on twitter.

PR ethics

Before creating your own list of ethical guidelines, check out these cases of PR gone bad:

Target rounders
Pitching & hype
Dishonesty in viral videos

Please post any questions and responses in the comments section.

Former PR students on learning Twitter

I posted on my other blog, PR Connections, the results of an open-ended survey. Head over there to read what last semester’s PR students had to say about learning Twitter.

Personal blog instructions

Here’s some more detail about what I expect you to write about on your blog for COMM 355:
a.    Online discoveries & resources – These kind of blog posts link to interesting blogs, blog posts, PROpenMic discussions, and any other interesting PR-related content, tools, and resources you discover online. In addition to linking to the content, [...]

PR online

So, you’re taking an online summer course in Principles of PR (PRinciples). You’ve ordered the textbook, and once it arrives it will be a useful resource. However, if you want to learn about PR, there’s more to it than the textbook. There’s a lot going on in the PR world online, and it’s all accessible [...]

Welcome to PRinciples online, summer I 2009