As promised in the lecture, here are some tools you can play around with to monitor online conversations and analyze sentiment for free:
Twitter
Twitter search – type in Clemson and see what people are saying about your university.
(here’s a bonus search for you You can also use search to keep track of conversations on [...]
Please head over to PRWeb and BusinnessWire (two major news release distribution services) and read at least 6 news releases of your choice.
Here are the latest news releases on PRWeb
Here are the latest news releases on BusinessWire
As you read the news releases, try to pay attention to the following:
what is the news the release is [...]
Edelman New Media Academic Summit (follow the twitter conversations from the summit)
GM blog & twitter account
Clemson online news room
GHS website
Bi-Lo charity golf tournament
Please head over to PROpenMic to post and discuss your PR examples.
The Pitch That Cried Wolf – reminds you that you have to have NEWS
Making of a Media Darling: A Simple How-To – tells you how to pitch when you have news
What All PR People Should Know about Journalists – know your audience!
Back to Pitching Basics – the ingredients of a tailored pitch
How to Send a [...]
In the previous post (video) I mentioned the difference between product (marketing) advertising and public relations advertising.
Here is a timely example of a public relations ad, scheduled to start airing today on TV.
(If you need a bit of context, it’s about GM declaring bankruptcy.)
See also this interesting post by Shel Holtz [...]
Here is a brief explanation of the main differences between advertising, marketing, and PR:
Here’s a post by Richard Edelman, president of one of the largest multinational PR companies, with advice for PR students & grads.
Also, you might enjoy this video, also prepared by Edelman, that interviews senior PR people from the largest PR agencies worldwide on the skills of the PR pro of the future.
If you’re considering a [...]
PR Connections blog
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