As promised in the lecture, here are some tools you can play around with to monitor online conversations and analyze sentiment for free:
Twitter
Twitter search – type in Clemson and see what people are saying about your university.
(here’s a bonus search for you You can also use search to keep track of conversations on [...]
Please head over to PRWeb and BusinnessWire (two major news release distribution services) and read at least 6 news releases of your choice.
Here are the latest news releases on PRWeb
Here are the latest news releases on BusinessWire
As you read the news releases, try to pay attention to the following:
what is the news the release is [...]
The Pitch That Cried Wolf – reminds you that you have to have NEWS
Making of a Media Darling: A Simple How-To – tells you how to pitch when you have news
What All PR People Should Know about Journalists – know your audience!
Back to Pitching Basics – the ingredients of a tailored pitch
How to Send a [...]
Here is a brief explanation of the main differences between advertising, marketing, and PR:
What is a community manager, what does one do, is this the new function of PR?
Community manager jobs are hot
Essential skills of a community manager
Job hazards of the community manager (read the comments, too)
In addition to reading these posts, please spend about 30 minutes on Facebook:
Identify the Facebook tactics of a couple of big companies [...]
Please read the following posts before class on Apr. 8:
Blogging is a business requirement, Shel Holtz
How to launch a successful blog in the first 90 days, Rohit Bhargava
Top 5 corporate blogging mistakes and how to avoid them, David Meerman Scott
Basic business blogging suggestions and 50 Ways to take your blog to the next level, Chris [...]
For next Stakeholder Comm class (April 1) please take a close look at these Twitter accounts and note:
what do they tweet about?
what’s their following/follower ratio?
who do they follow?
how often do they tweet?
how transparent are they about who is tweeting for the brand?
Please list in the comments other brands on twitter that you know of or [...]
These links complement the lecture on Engaging the Blogosphere:
Dell Hell blog post by Jeff Jarvis
Direct2Dell, Dell’s online “home” – please take a look at their different blogs and social media efforts, including several twitter accounts
A list of the people on the Dell social media team. I’ve met Richard and Lionel at conferences, great people. Check [...]
PR Connections blog
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