Please head over to PRWeb and BusinnessWire (two major news release distribution services) and read at least 6 news releases of your choice.
Here are the latest news releases on PRWeb
Here are the latest news releases on BusinessWire
As you read the news releases, try to pay attention to the following:
what is the news the release is [...]
Edelman New Media Academic Summit (follow the twitter conversations from the summit)
GM blog & twitter account
Clemson online news room
GHS website
Bi-Lo charity golf tournament
Please head over to PROpenMic to post and discuss your PR examples.
In the previous post (video) I mentioned the difference between product (marketing) advertising and public relations advertising.
Here is a timely example of a public relations ad, scheduled to start airing today on TV.
(If you need a bit of context, it’s about GM declaring bankruptcy.)
See also this interesting post by Shel Holtz [...]
Before creating your own list of ethical guidelines, check out these cases of PR gone bad:
Target rounders
Pitching & hype
Dishonesty in viral videos
Please post any questions and responses in the comments section.
We just talked in class about poor uses of viral videos, but here’s a good example:
We can discuss in class – or on comments you post below:
Why is this a good example of PR?
What does the video imply about PR & marketing practice?
We’ll look at these at the beginning of today’s class. They are all examples of using deceit (not disclosing the source of the information) for PR or marketing purposes.
Just in case anyone has any doubts about it: Hiding or lying about the source of information is an unethical, manipulative practice that doesn’t respect your stakeholders’ [...]
Via Dr. David Novak, a link to a Chicago Tribune article about a PR gaffe that will crack you up!
UN-BE-LIEVABLE!!!
Lesson(s) learned? Post in comments.
I talked in class about me being in an abusive relationship with Apple, and it seems thoughts about Apple PR are in the air these days:
PRinciples student Blake Fraum provides a good example
Rohit Bhargava of Ogilvy 360 analyzes the secret to Apple’s success
Technology blog Read/Write/Web documents a bad PR day for Apple and their typical [...]
Via Kevin Dugan’s The Bad Pitch Blog, an actual e-mail exchange between a PR person and a journalist (or should I write “journalist”). Kevin has edited out profanity, so it’s safe to share with students
I don’t meant to scare PR students, but this example is so out there I can’t help but share. [...]
PR Connections blog
|
