PR ethics

Before creating your own list of ethical guidelines, check out these cases of PR gone bad:

Target rounders
Pitching & hype
Dishonesty in viral videos

Please post any questions and responses in the comments section.

PR examples: Baaaad

We’ll look at these at the beginning of today’s class. They are all examples of using deceit (not disclosing the source of the information) for PR or marketing purposes.
Just in case anyone has any doubts about it: Hiding or lying about the source of information is an unethical, manipulative practice that doesn’t respect your stakeholders’ [...]

PR Gaffe

Via Dr. David Novak, a link to a Chicago Tribune article about a PR gaffe that will crack you up!
UN-BE-LIEVABLE!!!
Lesson(s) learned? Post in comments.