Media Relations readings

The Pitch That Cried Wolf – reminds you that you have to have NEWS
Making of a Media Darling: A Simple How-To – tells you how to pitch when you have news
What All PR People Should Know about Journalists – know your audience!
Back to Pitching Basics – the ingredients of a tailored pitch
How to Send a [...]

PR & social media tips

One of my former students, Christina, (follow her on twitter), sent me these three links she thought PR students will find useful.
Great advice on all of them, I highly recommend you read:

The ten best ways to get noticed by media, by Sarah Gilbert Fox – excellent media relations advice from a senior editor at Style [...]

Three words every PR pro should avoid

Via hriefs on twitter, this article on Three words every PR pro should avoid in their news releases.
Must-read for students in our class, and let’s keep an eye out for these words this semester – and avoid using them!