Head over to PR Connections for a post & discussion re: How to be a successful grad. student.
Setting up your account, finding people to follow
Twitter use tips
Advice on how to twitter
WORDPRESS
Setting up your WordPress blog
WordPress TV help
Also, if you need help with Google reader, see these posts.
See this post by Chris Brogan (@chrisbrogan on twitter) about finding an angle for a story and telling a story about a product that’s been around for a while (in this example, Skype).
It’s great advice for PR people, keep it in mind for later in the semester when we will do these kinds of exercises.
I asked each team of students to write a lead for an existing news release – and all teams did very well! Then, I asked students to pick the lead they like the best. No clear winner emerged, but here are the informal survey’s result. If you’re not in my class and reading this, help [...]
[NOTE: I'll keep updating this post as the semester goes on]
Everything covered in the textbook, on this blog, in class lecture & discussion and even on twitter is fair game on the test.
The test will not only ask you to recall these concepts, but also make critical and ethical judgments about best courses of action.
Evaluation
See [...]
Please note that you have a different blogging assignment for Thursday Sept. 4. Instead of reading notes, write a post about skills needed in PR.
Before you write the post, do some research:
read the book chapter to learn where the jobs are in PR, what the working conditions are, etc.
read John Bell’s collection of blog posts [...]
PR Connections blog
|
