Photo "The First Apple Computer" by flickr user *~Laura~* used with permission

I talked in class about me being in an abusive relationship with Apple, and it seems thoughts about Apple PR are in the air these days:

• PRinciples student Blake Fraum provides a good example
• Rohit Bhargava of Ogilvy 360 analyzes the secret to Apple’s success
• Technology blog Read/Write/Web documents a bad PR day for Apple and their typical lack of response

Apple is a very interesting PR case study, because it’s so unique. Their PR strategy wouldn’t work for any other company, but it’s interesting to think about what makes it work for Apple. Maybe the power of the brand and the quality of (most of) the products? What do you think?

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