What PR history teaches me

The most important and scary thing I take away from PR history is the PR can create history & culture.
Think about it: brands like Betty Crocker and Wheaties – the Breakfast of Champions, which are now part of American culture, where once someone’s PR project (OK, marketing, too!). Ivy L. Lee created these brands.
So, if [...]

Crazy things happen in PR

Via Kevin Dugan’s The Bad Pitch Blog, an actual e-mail exchange between a PR person and a journalist (or should I write “journalist”). Kevin has edited out profanity, so it’s safe to share with students
I don’t meant to scare PR students, but this example is so out there I can’t help but share. [...]