Lesson(s) learned? Post in comments.
I talked in class about me being in an abusive relationship with Apple, and it seems thoughts about Apple PR are in the air these days:
Apple is a very interesting PR case study, because it’s so unique. Their PR strategy wouldn’t work for any other company, but it’s interesting to think about what makes it work for Apple. Maybe the power of the brand and the quality of (most of) the products? What do you think?
Via Kevin Dugan’s The Bad Pitch Blog, an actual e-mail exchange between a PR person and a journalist (or should I write “journalist”). Kevin has edited out profanity, so it’s safe to share with students
I don’t meant to scare PR students, but this example is so out there I can’t help but share. Things to think about:
Please write your thoughts in the comments to this post, and yes, they will count for class