Via Dr. David Novak, a link to a Chicago Tribune article about a PR gaffe that will crack you up!
UN-BE-LIEVABLE!!!
Lesson(s) learned? Post in comments.
Posts Tagged ‘PR example’
Photo "The First Apple Computer" by flickr user *~Laura~* used with permission
I talked in class about me being in an abusive relationship with Apple, and it seems thoughts about Apple PR are in the air these days:
- PRinciples student Blake Fraum provides a good example
- Rohit Bhargava of Ogilvy 360 analyzes the secret to Apple’s success
- Technology blog Read/Write/Web documents a bad PR day for Apple and their typical lack of response
Apple is a very interesting PR case study, because it’s so unique. Their PR strategy wouldn’t work for any other company, but it’s interesting to think about what makes it work for Apple. Maybe the power of the brand and the quality of (most of) the products? What do you think?
Crazy things happen in PR
Posted: August 29, 2008 in PR examplesTags: ethics, media relations, PR example
Via Kevin Dugan’s The Bad Pitch Blog, an actual e-mail exchange between a PR person and a journalist (or should I write “journalist”). Kevin has edited out profanity, so it’s safe to share with students 
I don’t meant to scare PR students, but this example is so out there I can’t help but share. Things to think about:
- is it ethical to promise media coverage for free hotel stays?
- is it ethical to expect media coverage for free hotel stays?
- what should FLACK do in response to HACK’s flaming message?
- what should you always remember about writing e-mail?
Please write your thoughts in the comments to this post, and yes, they will count for class
