Via Dr. David Novak, a link to a Chicago Tribune article about a PR gaffe that will crack you up!
UN-BE-LIEVABLE!!!
Lesson(s) learned? Post in comments.
September 3, 2008
Categories: PR examples, PR gone wrong . Tags: PR example . Author: prprofmv . Comments: 10 Comments
I talked in class about me being in an abusive relationship with Apple, and it seems thoughts about Apple PR are in the air these days:
PRinciples student Blake Fraum provides a good example
Rohit Bhargava of Ogilvy 360 analyzes the secret to Apple’s success
Technology blog Read/Write/Web documents a bad PR day for Apple and their typical [...]
August 31, 2008
Categories: PR examples . Tags: Apple, PR example . Author: prprofmv . Comments: 2 Comments
Via Kevin Dugan’s The Bad Pitch Blog, an actual e-mail exchange between a PR person and a journalist (or should I write “journalist”). Kevin has edited out profanity, so it’s safe to share with students
I don’t meant to scare PR students, but this example is so out there I can’t help but share. [...]
August 29, 2008
Categories: PR examples . Tags: ethics, media relations, PR example . Author: prprofmv . Comments: 18 Comments
