Meet the PRo: Kevin Dugan

Posted: August 26, 2008 in Meet the PRo
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Kevin Dugan at UGA Connect, courtesy of hyku

Today we chatted on the phone with Kevin Dugan, director of marketing communications for FRCH Design Worldwide.

Kevin told the class about the importance of strategic planning and of setting goals and strategies before jumping into tactics. He said that no two days are the same in a PR job.

The 3 most important skills he would look for in an intern are:

1. Professionalism – exhibited in everything (behavior, communication, dress)

2. Good writing skills – he would look at a protfolio of class assignments, newspaper articles that the student has written, or a blog for evidence that the person can write well

3. Passion – showing enthusiams and eagerness to learn

Kevin’s personal blog is Strategic Public Relations, but he is famous for The Bad Pitch Blog – the PR hall of shame. You can also follow Kevin on twitter.

Photo of Kevin at the UGA Connect conference, courtesy of hyku.

  1. […] After you figure out how to use the tool, you need to figure out what blogs to read. Start with the class blog and maybe with my other blog, As you discover other blogs or I tell you about them, you may decide to subscribe to them and read them. For example, Kevin Dugan’s The Bad Pitch Blog is a must-read. See my previous post about Kevin. […]

  2. […] 29, 2008 Via Kevin Dugan’s The Bad Pitch Blog, an actual e-mail exchange between a PR person and a journalist (or should I […]