Today we chatted on the phone with Kevin Dugan, director of marketing communications for FRCH Design Worldwide.
Kevin told the class about the importance of strategic planning and of setting goals and strategies before jumping into tactics. He said that no two days are the same in a PR job.
The 3 most important skills he would look for in an intern are:
1. Professionalism – exhibited in everything (behavior, communication, dress)
2. Good writing skills – he would look at a protfolio of class assignments, newspaper articles that the student has written, or a blog for evidence that the person can write well
3. Passion – showing enthusiams and eagerness to learn