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For use in class on October 23.
Die! Press release! Die! Die! Die!, Tom Foremski (blog, twitter)
The Social Media Press Release, Todd Defren (blog, twitter)
First SMPR template, Second SMPR template, from SHIFT Communications
Ford examples: Ford Focus, Ford F-150
SMNR building tools: PR X Builder, Pitch Engine, Edelman Story Crafter (SMNR about it)
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