These links complement the lecture on Engaging the Blogosphere:
- Dell Hell blog post by Jeff Jarvis
- Direct2Dell, Dell’s online “home” – please take a look at their different blogs and social media efforts, including several twitter accounts
- A list of the people on the Dell social media team. I’ve met Richard and Lionel at conferences, great people. Check them out on twitter!
- How NOT to respond to blog posts – see the 2 canned, unrelated comments someone from Maharishi University of Management posted on my PR Connections post. (I wonder if they’ll post some here, too?) [update: see note at the bottom]
- Blogger engagement exercises on the Edelman Authenticities blog – post a response to that post on your blog. How would you engage these bloggers?
- The book Naked Conversations on amazon.com – Robert Scoble is a very famous tech blogger, Shel Israel (blog, twitter) is a PR person
You have two blogging exercises (suggested, not mandatory – but highly recommended):
- How would you engage the bloggers in the Edelman Autheniticities cases?
- How would you advise a small, local yoga studio, an animal shelter, a small pizza restaurant, and/or a bathroom decor store to blog? Can you think of a niche and an angle? What topics would you recommend they write about? How could they engage their publics online?
[update Oct. 30]: This is the message I got last night in response to a Google Alert that someone at the Maharishi University of Management was following:
“Hello Dr. V,
I agree with your observation about the canned comments. The person who sent those isn’t with MUM… he’s an outside supporter who acted on his own.
It appears he needs to take one of your PR courses… so he can learn that his approach is actually counter-productive!
Dean of Admissions
Maharishi University of Management”
What do you think? Is that a good response to a blog post? What would you advise Maharishi University of Management to do in this situation?