Archive for November, 2008

Need help building your network on twitter? See this post full of twitter advice at my PR Connections blog.


What does blogging teach?

Posted: November 8, 2008 in Food for thought
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I’ll be honest with you, I used to think that making students blog for a grade is a bad idea. I mean, making them put themselves out there?!

But then I realized that blogging is a necessity – and there’s no other way to learn it. Just like I teach news releases, I have to teach blogging. Just like students have to write news releases, they need to blog, too.

Some students might find out that they hate news releases. Others might find out they hate blogging. I say, it’s better to find out earlier rather than later, so they can adjust their career paths and expectations.

The semester’s coming to an end, and it all of a sudden dawned on me that blogging has taught my students some very important lessons, which will be useful even if they don’t choose to go into PR:

  • articulating thoughts and opinions
  • taking responsibility for thoughts and opinions by making them public
  • attributing ideas through linking
  • networking online, building relationships with like-minded people through commenting & linking

If you have tried blogging, can you tell me in the comments:

What has blogging taught you?

Week’s best Nov. 3-7

Posted: November 8, 2008 in Week's best

Blog post ideas

Posted: November 7, 2008 in Blog instructions
Tags: ,

Here are a few ideas for things you could blog about, in no particular order:


  • blog about blogging – how is it going for you? What’s easy, what’s hard? What have you learned, what do you still wish to learn?
  • blog about a blog or blog post that you find good/useful/interesting – or the opposite. Explain your opinion and provide arguments
  • blog about any resources useful to people learning about PR
  • blog about a social media tool – i.e. your thoughts on twitter, digg, pandora, delicious, etc. – you can write from a personal perspective or think about how these tools can be used in PR
  • blog about ideas & theories that you hear in class that stand out to you. Why do they stand out? Why are they interesting, how can they be applied to PR, human communication, life?
  • blog about your experiences on PROpenMic
  • blog about people in the blogosphere and/or PR industry that you admire and think you can learn from
  • go out of your way, interview someone and post the interview on the blog. Interview another student, a professor, your boss at your internship, a PR blogger, etc (just not me, you need exposure beyond me)
  • blog about blogs you like to read, even if they’re not related to PR. See this nice example
  • give advice to students like you, to younger students, to people seeking internships, to people interning for the first time, to students who are just beginning to blog/twitter/network on PROpenMic
  • give advice to yourself – things you want to remember for the future, or things you would tell yourself if you were at the beginning of the semester
  • start making a list of PRinciples – what are the PRinciples you learned in this class?