Three words every PR pro should avoid

Posted: January 9, 2009 in PR Tips
Tags: ,

Via hriefs on twitter, this article on Three words every PR pro should avoid in their news releases.

Must-read for students in our class, and let’s keep an eye out for these words this semester – and avoid using them!

  1. amandajernigan says:

    When I read this article, I immediately thought back to our PRinciples class and the importance of only including “newsworthy” information. Although I certainly see myself including some of these words prior to reading this article (probably due to the fact that I only know so much about writing news releases), I understand why we should avoid these words. Rather than saying that “we’re excited,” we should give readers “newsworthy” information and explain details of the exciting happening or event. Instead of wasting words on words such as thrilled and excited, we should get straight to the point and give them information that really matters.