Archive for January 16, 2009

Finding & telling the story

Posted: January 16, 2009 in Uncategorized
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See this post by Chris Brogan (@chrisbrogan on twitter) about finding an angle for a story and telling a story about a product that’s been around for a while (in this example, Skype).

It’s great advice for PR people, keep it in mind for later in the semester when we will do these kinds of exercises.