We’ll look at these at the beginning of today’s class. They are all examples of using deceit (not disclosing the source of the information) for PR or marketing purposes.
Just in case anyone has any doubts about it: Hiding or lying about the source of information is an unethical, manipulative practice that doesn’t respect your stakeholders’ rights to make informed decisions about your organization or product.
We’ll also talk in class about astroturfing, or fake grassroots campaigns. In the blogosphere, the meaning of astroturfing is evolving to include practices such as those in these two examples.
See my comment on RWW.