Archive for March 25, 2009

Brands on Twitter

Posted: March 25, 2009 in Resources

For next Stakeholder Comm class (April 1) please take a close look at these Twitter accounts and note:

  • what do they tweet about?
  • what’s their following/follower ratio?
  • who do they follow?
  • how often do they tweet?
  • how transparent are they about who is tweeting for the brand?

Please list in the comments other brands on twitter that you know of or are following.

Try to decide: Who uses twitter well and who doesn’t? WHY?

[update March 26]:

This just in: Brand new report about ways that companies use twitter. Read it and read the articles linked to it, too!