- What is a community manager, what does one do, is this the new function of PR?
- Community manager jobs are hot
- Essential skills of a community manager
- Job hazards of the community manager (read the comments, too)
In addition to reading these posts, please spend about 30 minutes on Facebook:
Identify the Facebook tactics of a couple of big companies of your choice (i.e. Ford, Target, etc.). Note how they use Facebook to interact with their publics. Note if, and how, they engage with publics, if, and how, they build and maintain communitites.
Be prepared to discuss your observations in class (can also count for PR good/bad example).