Here’s a post by Richard Edelman, president of one of the largest multinational PR companies, with advice for PR students & grads.
Also, you might enjoy this video, also prepared by Edelman, that interviews senior PR people from the largest PR agencies worldwide on the skills of the PR pro of the future.
If you’re considering a career in PR, both of these are very useful to help you prepare for success 🙂
So, what do you think? What skills do you already have? What do you want to work on?