As promised in the lecture, here are some tools you can play around with to monitor online conversations and analyze sentiment for free:
- Twitter search – type in Clemson and see what people are saying about your university.
(here’s a bonus search for you 🙂 You can also use search to keep track of conversations on twitter. For example, PR practitioners engage in a weekly conversation they mark #pr20chat. By searching for #pr20chat you can follow the conversation, and find PR practitioners to follow on twitter).
- See an example of monitoring Twitter with detailed instructions from Chris Brogan
- Twendz is a fun tool – type in a search term, wait for the tweets to load and watch the instant sentiment analysis on the left side. The interface is not very precise and scientific, but it gives you an idea of what can be done with more expensive software.
- Here’s a blog post describing a few other tools for monitoring twitter conversations
- The easy way to monitor blog conversations for free is to use a search engine that searches only blogs – for example, Google Blog Search. (Similarly, you can use Google News to search for news. Clemson has been in the news lately, check it out.)
- Google Alerts – You can very easily set up an alert and Google will send you an e-mail every time a certain topic of your choice (say, Clemson) is mentioned in the news. This can also be delivered to your RSS feed reader instead of your e-mail. You can use Google Alerts to monitor news, blogs, group discussions, even online videos. Awesome tool – and it’s FREE!
- Technorati – is another famous blog search and indexing service. Try searching the blogoshpere using Google Blog Search and then Technorati, using the same search term (i.e. Clemson). Note if the search results are different, and if so, how.
If you want to learn more about PR measurement and evaluation:
- subscribe to Katie Paine’s Measurement Blog – also check out the blogs she links to from her blogroll (on the left side)
- read Katie Paine’s book Measuring Public Relationships