Posts Tagged ‘Apple’

Apple Inc.’s PR

Posted: August 31, 2008 in PR examples
Tags: ,

Photo "The First Apple Computer" by flickr user *~Laura~* used with permission

I talked in class about me being in an abusive relationship with Apple, and it seems thoughts about Apple PR are in the air these days:

Apple is a very interesting PR case study, because it’s so unique. Their PR strategy wouldn’t work for any other company, but it’s interesting to think about what makes it work for Apple. Maybe the power of the brand and the quality of (most of) the products? What do you think?