Via Kevin Dugan’s The Bad Pitch Blog, an actual e-mail exchange between a PR person and a journalist (or should I write “journalist”). Kevin has edited out profanity, so it’s safe to share with students 🙂
I don’t meant to scare PR students, but this example is so out there I can’t help but share. Things to think about:
- is it ethical to promise media coverage for free hotel stays?
- is it ethical to expect media coverage for free hotel stays?
- what should FLACK do in response to HACK’s flaming message?
- what should you always remember about writing e-mail?
Please write your thoughts in the comments to this post, and yes, they will count for class 🙂