Posts Tagged ‘presentations’

Next week is dedicated to Internet culture. Please prepare brief presentations that can help others understand a small aspect of Internet culture. First, read my post about Internet culture to get an idea of what I’m talking about.

  1. Pick a part of Internet culture you are familiar with. If you’ve never heard of Reddit, you probably won’t be able to get a real feel for it in a week. Make sure you have some first-hand experience with the topic.
  2. Use references to back up your presentation. For this one, the I Can Has Cheezburger network might be a valid source. But this doesn’t mean you should avoid scholarly research like the plague, either. 😉
  3. Don’t try to cover everything. Provide a brief orientation. For example:
    • what is this thing you call LOLcats?
    • what are the main landmarks in LOLcat culture? we can has a bit of history?
    • what are some of the main values or shared meanings in LOLcat culture?
    • what mistakes should you avoid so you’re not immediately labeled as a n00b? What is a n00b anyway???
    • show pictures
    • keep in mind the class screen is small, so make everything BIG
    • ONE idea per slide, please

Overall, Internet culture is irreverent, and it tries to be free, non-hierarchical, humorous. So, don’t take yourself too seriously with this presentation. It’s OK to have some fun, but don’t be offensive.

You can use any social media you wish to coordinate topics. Your grade will include the quality of the presentation and the coordination work. You need to work in a team. If you do not participate in social media coordination until the day before, the class has the right to leave you out, and you lose presentation points.

A good place to start would be to brainstorm topics: LOLcats, 4chan, rickrolling, Leet (1337), or cultures associated with a specific medium – e.g. Tumbler, Vine, or Instagram.

See below a brilliant presentation on YouTube culture (no, I do not expect you to pull together a feat of cultural anthropology in a week):

The next time we meet (you) students will give good presentations on topics of your choice related to numbers about social media adoption and uses. I posted some sample reports on Blackboard that you can use for inspiration and a better understanding of what fits in as a topic or not. You can speak broadly about social media adoption worldwide, or narrowly about teenagers and social media privacy in Thailand. But you have to present credible and reliable data and cite your sources!

It is up to you all to decide what topics you will present, in what order, and how long each topic will take. Plan to use a total of 125 minutes of class but divide them as you wish. Please use only Twitter to make these decisions collectively.

Once you have established a topic and found a team mate, you can collaborate with that person using whatever tools you wish (no restrictions).

Here are my suggestions and requirements:

  • The presentations themselves must be informative and well delivered. Please work on making clear slides that are clearly visible. Do not cram too much into one presentation. Less content that we can follow and understand is better than information overload. Organize the information clearly and make that organization visible to the audience. Speak up. Do your best to deliver what you think is a good presentation. You will learn that presenting is one of the most important skills in life – use every opportunity you get to practice it!
  • Each person is required to speak.
  • Try your best to collaborate with someone you do not already know. Try some networkING. It is enriching.
  • Cite your sources. One of the points of this exercise is for us to know what sources to cite when we need social media statistics.
  • Do some research before you commit to a topic. Make sure the data is available to you before you decide to present it!
  • Ensure to the best of your abilities that the data is credible and that it was collected through valid and reliable methods.
  • Explain in your presentation where the data comes from – what methods, what type of sample and what size. For this kind of information we are looking for statistically representative samples.
  • Avoid talking us through an existing infographic. Combine information from more than one source. Adapt it to the visual medium you are using (slides). Be cautious of infographics that do not disclose their methods and samples.

Questions about this assignment? Please ask in the comments below.

Remember that we will meet back in Knoy for the last class session: Your final project presentation.

Please keep your presentation short – no more than 5-7 minutes, and follow this structure:

  1. Research Question – explain the purpose of the research
  2. Methods – explain how you collected and analyzed data
  3. Findings – describe your sample and your most important findings
  4. So, what? – explain what your findings mean, why they are important and to whom and their implications

The presentation is not graded – but if you do not present or don’t give it due attention, your APP points will suffer.

The main goal is to inform each other about our projects – it will be interesting to see what people did and what they found.

I will bring some snacks. If you’d like to, you’re welcome to bring something, too – but you don’t have to.

Remember that, the end-goal of conducting usability testing doesn’t stop at timing how long it takes users to accomplish tasks. Ultimately, we need to identify usability issues: aspects of the site’s design, organization, functionality that presented problems to users. Here is where your observations and the interviews provide useful data.

Make sure that, in addition to detailed and clear presentation of usability metrics, as discussed in my previous posts, you identify and explain usability issues. Your report should make it clear to the reader what aspects of the website presented problems.

You can identify major issues for each task, and have a separate section where you list the usability issues, and make recommendations for fixing them. Remember to be very specific about what the issue is and what your recommendations are.

When presenting this information on slides, I recommend placing each issue and recommendation on a separate slide. The slide could look something like this:

Screen shots are helpful here. If a screen shot refers to a specific URL, make sure you write the URL at the bottom of the image, so it’s visible and maybe even clickable. If you use screen shots in the slides, then you will need 2 slides per issue (one with the screenshot), and another one like the one above.

Color is a powerful way to communicate, because colors affect people emotionally and influence their moods.

See these slides on the psychology of color:

Try to think what your color scheme communicates, what mood it sets. More important than the dominant color (reds, greens, blues, etc.) is, in my opinion, the boldness of the color scheme you use. Do you go for muted colors, or for bold, high contrast ones? What kind of color scheme can you choose to make your presentation “pop” and communicate confidence? I, for one, don’t like the muted, elegant, dainty color schemes that mix beiges and greens (yawn). I prefer strong, high contrast colors, but still ones that go well together in a color scheme.

Resource: Here is a Presentation Zen post about a free web tool from Adobe, Kuler, that helps you create color schemes or even pick them  out of photographs.

This is one of those presentation tips that sound much easier than they are – especially when you need to relate ideas or show comparisons among elements. Not impossible, though :).

Instead of trying to pack more into a slide, try to take away – reduce (excise) until you can communicate what you want to without having additional clutter on the slide. Can you keep your slides very simple, very clear, free of bullets, and constrained to one idea per slide?

Here are some examples, first from Steve Jobs. The contents of the table below are from the book “The Presentation Secrets of Steve Jobs.”

Note how little information is on each slide, and how each slide communicates only one idea:


You can see here a 60-second summary of his presentation, and take a look at the original slides (note that he goes with 4 main points, not 3, but you get the idea of keeping the number of main points small and manageable):

The slide below presents two groups of variables, but it sticks to one idea per slide (the correlation between Reading blogs and Learning.)

A good presentation (and paper, for that matter) is one that not only:

  • is well organized, but also:
  • makes that organization clear to the audience.

Because of human memory limitations, and maybe because of the “magic” qualities of the number 3 (look at mythology, religion, tales – most important things come in 3s), powerful presentations are organized around 3 main points.

Once you have decided what your 3 main points are, use the power of 3 to deliver your presentation:

Announce (preview) the three main points at the beginning of your presentation.

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At any time during your presentation, the audience should know where you are in the structure. Make sure your presentation communicates where you are, where you are coming from, and where you are going next (same principles applies to website navigation.)

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Review the three main points at the end of your presentation.