Posts Tagged ‘social media’

This is also on Blackboard, but please remember:

week 1 to do list


If you need some help with Twitter, please see these resources – and also ask me on Twitter!

It would be really helpful if you can get to this to do list in the next 2 days – so we can manage to follow each other by the time next class comes around.

Remember that you need to fill out and bring to next class a total of 5 worksheets:

  • one reading notes worksheet for each reading (4)
  • an additional worksheet for the Online Identity Management article (1)

Also, I need to know if you are following this blog. Please leave a comment (“great post” will do ;)) to let me know you saw it as soon as you do see it.


Thought this may be interesting to both my social media and user interface students. Even if you are not submitting, read the call for participation just to become informed about trends and research ideas.

Call for Participation: 1st International Workshop on User Modeling from Social Media
In conjunction with IUI 2012, Lisbon – Portugal

Massive amounts of data are being generated on social media sites, such as Twitter and Facebook. People from all
walks of life share data about social events, express opinions, discuss their interests, publicize businesses,
recommend products, and, explicitly or implicitly, reveal personal information.

This workshop will focus on the use of social media data for creating models of individual users from the content that
they publish. Deeper understanding of user behavior and associated attributes can benefit a wide range of intelligent
applications, such as social recommender systems and expert finders, as well as provide the foundation in support
of novel user interfaces (e.g., actively engaging the crowd in mixed-initiative question-answering systems). These
applications and interfaces may offer significant benefits to users across a wide variety of domains, such as retail,
government, healthcare and education. User modeling from public social media data may also reveal information that users would prefer to keep private. Such concerns are particularly important because individuals do not have complete control over the information they share about themselves. For example, friends of a user may inadvertently divulge private information about that user in their own posts. In this workshop we will also discuss possible mechanisms that
users might employ to monitor what information has been revealed about themselves on social media and obfuscate
any sensitive information that has been accidentally revealed.

In this workshop, we will discuss related topics:

• What aspects of an individual can be modeled from their public social media postings?
• What aspects cannot be modeled?
• What aspects should not be modeled?
• How accurate are the models that can be extracted?
• What are the best techniques for creating models?
• How might the creation of such models be thwarted?
(e.g. to preserve privacy while still allowing participation on a social network)

We hope to bring together researchers and practitioners from diverse areas, such as user modeling, intelligent user
interaction, social media analysis, natural language processing, data mining, machine learning, privacy and
security, to discuss these issues and share results.


Topics of interest may include but not limited to:

• Domain-specific user modeling using public social
media, including twitter, facebook, myspace, social
Q&A sites, and reviews for
– Retail
– Government
– Healthcare
– Education
– Sports
– News

• Domain-independent user modeling using public
social media, such as twitter, facebook, myspace, and
foursquare, to derive a wide variety of user traits
– Locations
– Personality
– Demographics
– Age
– Gender

• Enterprise-focused user modeling using social media
data on public social networks and communications
(e.g., emails and blogs) within an enterprise:
– Employees’ social and collaboration patterns in a
– Work-related personality traits such as innovativeness, versatility, adaptiveness,
leadership quality, and level of expertise.

• Task-specific user modeling for
– Information recommendation
– Crowd-sourcing
– Expert finding
– Social Q&A

We plan to propose a special issue of ACM Transactions on
Interactive Information Systems (TIIS) on this topic after
the workshop.


We invite submissions in two categories:

• Position papers (2 pages)
• Short papers (4 pages)

All submission should be prepared according to the
standard SIGCHI publications format (available in and submitted to


We will hold a full-day workshop program on the first day
of IUI 2012. The program begins with a madness session
during which participants introduce themselves and their
work in 5 minutes. Participants will be encouraged to make
slides for the madness session, but this will not be required.
Each paper session will conclude with a discussion led by a
pre-chosen workshop participant. These discussions will tie
together common themes of the presentations and hopefully
lead to insightful discussions about further research
directions. The program will end with a panel discussion
where panelists will discuss the current state of the art,
focus areas, and opportunities for future research.


• Paper Submissions – January 6, 2012
• Author Notification – January 20, 2012
• Camera-Ready version – January 27, 2012
• Workshop – February 14, 2012



Jalal Mahmud, IBM Research – Almaden
Jeffrey Nichols, IBM Research – Almaden
Michelle Zhou, IBM Research – Almaden

QR Codes: (When) Do They Work?

Posted: February 24, 2011 in PR Tips

Some of you who have an interest in marketing may want to read this post I wrote on my “grown-up” blog about QR Codes.

[cross-posted from PR Connections]

Most of our social interactions are governed by scripts and rules that we internalize and apply when appropriate. For example, we all have the scripts of “first date,” “job interview,” and, possibly, “the talk.”

How do we pick up the social norms for these scripts? How do we learn what type of communicative behavior is appropriate in certain situations? By observing, from movies and TV, from stories people tell, maybe even from etiquette books and columns.

Usually, it takes time for these scripts to emerge, and it takes time to learn them.

In social media, it seems to me, these social norms for appropriate communicative behavior emerge much faster, and are picked up much faster. Twitter lists have barely launched, and we already have some norms, and “best practices” about using them.

Twitter and LinkedIn just announced their integration, which means we’ll soon have social norms for appropriate behavior there, too. In fact, barely 24 hours later, there are articles with Do’s and Don’ts about it.

So, I have two questions for you:

  1. How are social media social norms created? Do they emerge organically, as we communicate with social media? Are they spelled out so quickly by “opinion leaders” that behavior is shaped by them so quickly that we don’t have time to experiment and figure them out?
  2. How do you learn social media norms? From blog posts/articles? By seeing behavior be reprimanded? By watching others and doing what they do? By being exposed to rants about unacceptable behaviors?

Social Media tools

Posted: October 7, 2008 in Online tools
Tags: ,

Please see this list of social media tools by Chris Brogan.

Check them out, try to figure out what they are (some of them, most of them, OK if not all of them). It will be useful for class discussion on Thursday.

You may want to post a Response on your blog about some tools that you particularly liked/disliked or about all of them as a whole. What do they have in common?